Post Production went quite smoothly. By this time the group had learned the importance of time management and we were much better at focusing on our respective tasks. It took much less time for us to get organised and less time was wasted.
Gavin and Naomi took on the task of editing the footage together as they were assigned the roles of co-editors during the pre-production planning stage. They were responsible for a lot of decision making and had storyboards to follow but had to improvise in some cases and use their own creativity to make decisions. They seem to have successfully negotiated these decisions and made the choices that were in the best interests of the production.
There were a few minor problems which had to be addressed. During editing it was discovered that there was a six second gap that we had not taken any footage for. This oversight didn’t cause any major problems for the group. We arranged an extra filming session and filmed the missing section so that editing could continue again.
The final product was very successful. It is well tailored to the genre of the track because it fitted with the conventions typical of alternative/pop-rock music. It had fast paced editing and erratic movements as well as the direct address to camera which is typical of all music videos.
The language of the video also went according to plan. Tracking shots were used for large portions of the video as we wanted to keep the idea of movement throughout the whole video as the songs never slows down we wanted the video to be constantly in motion. Fast editing and sharp cuts to the beat and stop motion also add to this effect.
The narrative of the video is simple but effective. It follows Todorov’s three act structure. The equilibrium is when we initially see the house. The disruption comes when the two main characters get out of bed and the second equilibrium is the ending when the two characters finally meet.
The production was a success and we produced a good quality video but we did learn a few lessons about institutional constraints such as deadlines and negotiation. The group didn’t face many problems but there were some disagreements and we learned how difficult it can sometimes be to resolve these for the benefit of the production. Similarly we learned how tough it can be to stick to schedules and meet deadlines over a long period of time but how important it is that you do this and don’t fall behind.
If we had another assignment of the same kind then I think the main strategy that we would recommend is to come up with a strict production schedule and be sure that you are able to meet all the deadlines. This way you ensure you have enough time for the final stages of the production and can make sure the final production is as good as possible.
Gavin and Naomi took on the task of editing the footage together as they were assigned the roles of co-editors during the pre-production planning stage. They were responsible for a lot of decision making and had storyboards to follow but had to improvise in some cases and use their own creativity to make decisions. They seem to have successfully negotiated these decisions and made the choices that were in the best interests of the production.
There were a few minor problems which had to be addressed. During editing it was discovered that there was a six second gap that we had not taken any footage for. This oversight didn’t cause any major problems for the group. We arranged an extra filming session and filmed the missing section so that editing could continue again.
The final product was very successful. It is well tailored to the genre of the track because it fitted with the conventions typical of alternative/pop-rock music. It had fast paced editing and erratic movements as well as the direct address to camera which is typical of all music videos.
The language of the video also went according to plan. Tracking shots were used for large portions of the video as we wanted to keep the idea of movement throughout the whole video as the songs never slows down we wanted the video to be constantly in motion. Fast editing and sharp cuts to the beat and stop motion also add to this effect.
The narrative of the video is simple but effective. It follows Todorov’s three act structure. The equilibrium is when we initially see the house. The disruption comes when the two main characters get out of bed and the second equilibrium is the ending when the two characters finally meet.
The production was a success and we produced a good quality video but we did learn a few lessons about institutional constraints such as deadlines and negotiation. The group didn’t face many problems but there were some disagreements and we learned how difficult it can sometimes be to resolve these for the benefit of the production. Similarly we learned how tough it can be to stick to schedules and meet deadlines over a long period of time but how important it is that you do this and don’t fall behind.
If we had another assignment of the same kind then I think the main strategy that we would recommend is to come up with a strict production schedule and be sure that you are able to meet all the deadlines. This way you ensure you have enough time for the final stages of the production and can make sure the final production is as good as possible.
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