The Brief:
Select a track from the CD of music you have been given and produce a video to accompany it. You will need to identify the target audience for the track and plan your key aspects around this. The technology available to you will be DV cameras and computer editing equiptment.
The group settled on this brief as it allowed us the opportunity to put conventions of music video into practice in our own production and the music chosen would hopefully be helpful as inspiration for the video. The track chosen was “Signal Noise” by the band ‘Shut Your Eyes and You’ll Burst into Flames’.
The band was contacted and their opinion was given on what the video should feature. Bright colours and fast moving images were their suggestions and our production group factored these into our ideas.
Ideas given were all considered equally before the group made any decisions. Some of these ideas were filming a large party. This was good as the movement would likely fit the tempo of the music and could easily incorporate the theme of bright colours. However we rejected this idea on the basis that it would require a nightclub style setting which would be hard to organise and it would involve lots of extras which would again be difficult to organise as the time of filming was scheduled for the run up to exams. This would mean less people would be free around this time. Another idea which was pitched was the idea of a video following a teenage boy on a journey as he wanders around a city. This idea was well received by the group as we agreed it fitted the tone of the song. However the city location was deemed to be a problem as transportation and time would be an issue. The setting was then changed to an ordinary street. The group decided this would be the base idea for the video. It was suggested that the video could also feature a girl and that the boy and the girl would mirror each other at the end. This idea was also incorporated into the plan for the video.
We determined that the target audience of the track and so the video was young, (15-25 year old) male and female people in the UK who were fans of alternative music. We believe that the video is appropriate to the target age and gender because people of that age and gender are featured in the video and to see your contemporaries in an important place in the video is an emotional pleasure for the audience.
The group has worked well so far. We have discussed and negotiated up until this point where we have managed to come to an agreement on the plan for the video. We are now ready to take on our separate roles and tasks to begin work on the production. The group worked very well together and we had a good discussion about who had skills that would make them best suited to each role. Gavin and Naomi took on the roles of co-editors for post-production and actors during filming because they are more technical. Rosie and Samantha took on the roles of co-producers. Danielle took on the role of camera person and the group decided to split the role of director equally and make directorial decisions as a group.
So far the group has been working well and people seem to be performing their respective tasks well. All tasks seem to have been completed to a fairly high quality. Mostly the group has stuck to the production schedule however there have been some issues over people being unavailable at particular times. This has been solved so far purely by being flexible with meetings and planning.
Select a track from the CD of music you have been given and produce a video to accompany it. You will need to identify the target audience for the track and plan your key aspects around this. The technology available to you will be DV cameras and computer editing equiptment.
The group settled on this brief as it allowed us the opportunity to put conventions of music video into practice in our own production and the music chosen would hopefully be helpful as inspiration for the video. The track chosen was “Signal Noise” by the band ‘Shut Your Eyes and You’ll Burst into Flames’.
The band was contacted and their opinion was given on what the video should feature. Bright colours and fast moving images were their suggestions and our production group factored these into our ideas.
Ideas given were all considered equally before the group made any decisions. Some of these ideas were filming a large party. This was good as the movement would likely fit the tempo of the music and could easily incorporate the theme of bright colours. However we rejected this idea on the basis that it would require a nightclub style setting which would be hard to organise and it would involve lots of extras which would again be difficult to organise as the time of filming was scheduled for the run up to exams. This would mean less people would be free around this time. Another idea which was pitched was the idea of a video following a teenage boy on a journey as he wanders around a city. This idea was well received by the group as we agreed it fitted the tone of the song. However the city location was deemed to be a problem as transportation and time would be an issue. The setting was then changed to an ordinary street. The group decided this would be the base idea for the video. It was suggested that the video could also feature a girl and that the boy and the girl would mirror each other at the end. This idea was also incorporated into the plan for the video.
We determined that the target audience of the track and so the video was young, (15-25 year old) male and female people in the UK who were fans of alternative music. We believe that the video is appropriate to the target age and gender because people of that age and gender are featured in the video and to see your contemporaries in an important place in the video is an emotional pleasure for the audience.
The group has worked well so far. We have discussed and negotiated up until this point where we have managed to come to an agreement on the plan for the video. We are now ready to take on our separate roles and tasks to begin work on the production. The group worked very well together and we had a good discussion about who had skills that would make them best suited to each role. Gavin and Naomi took on the roles of co-editors for post-production and actors during filming because they are more technical. Rosie and Samantha took on the roles of co-producers. Danielle took on the role of camera person and the group decided to split the role of director equally and make directorial decisions as a group.
So far the group has been working well and people seem to be performing their respective tasks well. All tasks seem to have been completed to a fairly high quality. Mostly the group has stuck to the production schedule however there have been some issues over people being unavailable at particular times. This has been solved so far purely by being flexible with meetings and planning.
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